Fabalish
The Ask
Fabalish has a line of organic falafel and brownie bites, baked and loaded with veggies, and then upcycles the aquafaba to create a line of creamy, rich condiments. Fabalish came to me at the end of their packaging refresh by Andrew Bly. They wanted help reflecting their fun, playful demeanor and new packaging in images and stop motion work.
Packaging by: Andrew Bly @ ACB*
The Solution
Fabalish’s founders wanted their refreshed photography to really pop, with a hint of magic. I took this as an opportunity to infuse bright pops of colors in backdrops and props along with use of a mirror to create an ethereal, glowy look in many of the images. The inclusion of simple yet fresh ingredients reflected their (fab) products.
Services included:
High-impact photography, Stop motion creation, Creative direction
The Work
