Munk Pack

The Ask

Munk Pack launched their brand new PROBIOTIC PROTEINโ„ข line: Munk Pack ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—ถ๐—ผ๐˜๐—ถ๐—ฐ ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ถ๐—ปโ„ข ๐—•๐—ฎ๐—ฟ๐˜€ and ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—ถ๐—ผ๐˜๐—ถ๐—ฐ ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ถ๐—ปโ„ข ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ณ๐—ฎ๐˜€๐˜ ๐—•๐—ฎ๐—ฟ๐˜€ that combine plant-based protein with probiotics + prebiotic fiber to help support the gut. They needed imagery for their launch that reflected the new sweeter flavors while staying cool, playful, and clean.

The Solution

Photography showed off their bright, fun monochrome packaging by integrating custom-created gradients and monochrome propping. Ingredient inclusions remaining simple, to balance the dessert-like flavors without teetering into overtly sweet or overindulgent.

Services included:

High-impact photography, Stop motion creation

The Work