The Ask
Season Health is the leading food-as-medicine platform that enables people with chronic conditions to eat well and live well. Combining nutrition, meal rec’s, and food delivery into one solution, Season aims to help more people see food as a healthy pleasure and create a world well fed.
By 2022 their culinary team developed over 1,000 recipes with no imagery to bring those recipes to life. We worked to solve the backlog of needs and then created a shoot cadence to keep the flow of new recipe needs.
The Solution
The work for Season Health started with the execution of 750+ recipe images. This included establishing brand guidelines for imagery moving forward and consulting with the culinary team to ensure consistency among recipes.
We then produced a 2-day photoshoot in New York City to create imagery that highlighted the customer journey: from sign up to enjoying the final meal. This aided in their rebranding to a more bright, fresh and approachable look.
Moving forward, we continued recipe imagery along with UGC videos to visually demonstrate ease of making the recipes.
The Work
